Tufts University, Eaton Hall, 5 The Green, Medford, MA 02155  |  Tel: (617) 627-3561
Faculty: Sarah Sobieraj  
Sarah Sobieraj
Associate Professor
Ph.D. SUNY Albany, M.A. American University

Office phone: 617-627-2472

Expertise:
Political Sociology, Mass Media; Civil Society and the Public Sphere; Sociology of Culture; Social Movements

Biography and Interests:
Sarah Sobieraj is a specialist in media, politics, and culture. Her 2011 book, Soundbitten: The Perils of Media-Centered Political Activism offers an ethnographic portrait of fifty activist groups over the course of two presidential campaign cycles, revealing that while most groups equate political success with media success and channel their energies accordingly, their efforts fail to generate news coverage and come with unintended consequences. The book unravels the ways in which activists’ all-consuming media work and unrelenting public relations approach undermine their ability to communicate with pedestrians, comes at the expense of other political activities, and perhaps most insidiously, damages the groups themselves. Professor Sobieraj’s current major research project (a collaboration with political scientist Jeff Berry), examines the remarkable expansion of political opinion media, focusing on political blogs, talk radio, and cable news programming. She is an award-winning teacher, and her most recent publications can be found in Political Communication, Social Problems, Sociological Theory, Sociological Inquiry, The Sociological Quarterly, and Social Science Quarterly. In her free time she enjoys reading, listening to storytelling podcasts (such as The Moth, This American Life, and StoryCorps), talking politics, and eating cookies.

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