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Our work takes an experimental social cognitive approach to a variety of research topics. Social cognition is the study of how our thought processes influence our behavior. It's an approach within social psychology that grew out of the realization that people use the same mental structures and processes when perceiving and thinking about other people as they do when perceiving and thinking about objects. Object perception and cognition have long been of interest to cognitive psychologists, so social psychologists have benefitted greatly from applying cognitive theories and methodologies to the understanding of social perception. At the same time, because people are not objects, one must consider some of the many ways that social and non-social cognition typically differ. Social psychological researchers embraced these challenges.
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