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The Consumer Society

The Consumer Society
Edited by Neva R. Goodwin, Frank Ackerman, and David Kiron
Table of Contents

Acknowledgments
Preface
Introduction
Note to the Reader

I. Scope and Definition

Overview Essay
Neva R. Goodwin

  1. Asking How Much is Enough?
    Alan Durning
  2. Consumption, Well-Being, and Virtue
    David Crocker
  3. The Original Affluent Society
    Marshall SahlinsPart One: Examination
    William Leiss
  4. Will Raising the Incomes of All Increase the Happiness of All?
    Richard Easterlin
  5. The Expansion of Consumption
    Allan Schnaiberg
  6. New Analytic Bases for an Economic Critique of Consumer Society
    Juliet Schor
  7. Consumption: The New Wave of Research in the Humanities and the Social Sciences
    Colin Campbell

II. Consumption in the Affluent Society
Overview Essay
David Kiron

  1. Traumas of Time and Money in Prosperity and Depression
    Gary Cross
  2. The Insidious Cycle of Work and Spend
    Juliet Schor
  3. Work, Consumption and the Joyless Consumer
    Raymond Benton, Jr.
  4. The Study of Consumption, Object Domains, Ideology and Interests and Towards a Theory of Consumption
    Daniel Miller
  5. Notes on the Relationship between Production and Consumption
    Alan Warde
  6. The Political Economy of Opulence
    Harry Johnson
  7. The Increasing Scarcity of Time
    Staffan Linder
  8. Part Two: The Commercialization Bias
    Fred Hirsch
  9. Changing Consumption Patterns
    Alladi Venkates

III. Family, Gender and Socialization
Overview Essay
David Kiron and Seymour Bellin

  1. The Domestic Production of Monies
    Viviana Zelizer
  2. Sit-Coms and Suburbs: Positioning the 1950's Homemaker
    Mary Beth Haralovich
  3. Gender as a Commodity
    Susan Willis
  4. Gender and Consumption: Transcending the Feminine?
    A. Fuat Firat
  5. Meanings of Material Possessions as Reflections of Identity
    Helga Dittmar
  6. Friendship or Commodities? The Road Not Taken: Friendship, Consumerism, and Happiness
    Robert Lane
  7. Conclusion: Playing with Culture
    Stephen Kline

IV. The History of Consumer Society
Overview Essay

Frank Ackerman

  1. The History of Consumption: A Literature Review and Consumer Guide
    Grant McCracken
  2. Changes in English and Anglo-American Consumption from 1550 to 1800
    Carole Shammas
  3. Pictorial Prints and the Growth of Consumerism: Class and Cosmopolitanism in Early Modern Culture
    Chandra Mukerji
  4. The Quaker Ethic
    David Shi
  5. The Consumer Revolution of Eighteenth-century England
    Neil McKendrick
  6. Consumerism and the Industrial Revolution
    Ben Fine and Ellen Leopold
  7. Learning to Consume: Early Department Stores and the Shaping of the Modern Consumer Culture (1800-1914)
    Rudi Laermans
  8. From Salvation to Self-Realization: Advertising and the Therapeutic Roots of Consumer Culture
    T.J. Jackson Lears
  9. The Consumer's Comfort and Dream
    Gary Cross

V. Foundations of Economic Theories of Consumption
Overview Essay

Frank Ackerman

  1. Materialism and Modern Political Philosophy
    Joel Jay Kassiola
  2. The History of Economics from a Humanistic Perspective
    Mark Lutz and Kenneth Lux
  3. Capital, Labour, and the Commodity-Form
    Martyn J. Lee
  4. Institutional Economics and Consumption
    David Hamilton
  5. Keynes' Economic Thought and the Theory of Consumer Behavior
    S.A. Drakopoulos
  6. Income, Saving, and the Theory of Consumer Behavior
    James Duesenberry
  7. Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand
    Harvey Leibenstein
  8. The Standard of Living and the Capacity to Save
    Ragnar Nurkse
  9. The Imperatives of Consumer Demand and the Dependence Effect
    John Kenneth Galbraith

VI. Critiques and Alternatives in Economic Theory
Overview Essay
Frank Ackerman

  1. Alternative Approaches to Consumer Behavior
    Raymond Benton, Jr.
  2. The Separative Self: Androcentric Bias in Neoclassical Assumptions
    Paula England
  3. Economics, Psychology, and Consumer Behavior
    Ben Fine and Ellen Leopold
  4. Behavior and the Concept of Preference
    Amartya Sen
  5. The Psychology and Economics of Motivation
    Tibor Scitovsky
  6. The Neglected Realm of Social Scarcity
    Fred Hirsch
  7. The Demand for Unobservable and Other Nonpositional Goods
    Robert Frank
  8. Change and Innovation in the Technology of Consumption
    Kelvin Lancaster
  9. Procrastination and Obedience
    George Akerlof

VII. Perpetuating Consumer Culture: Media, Advertising and Wants Creation
Overview Essay

David Kiron

  1. The Distorted Mirror: Reflections on the Unintended Consequences of Advertising
    Richard Pollay
  2. Modern Consumerism and Imaginative Hedonism
    Colin Campbell
  3. Social Comparison, Advertising, and Consumer Discontent
    Marsha Richins
  4. Part Two: Diagnosis
    William Leiss, Stephen Kline, and Sut Jhally
  5. Introduction
    T.J. Jackson Lears
  6. Advertising
    Ben Fine and Ellen Leopold
  7. Part One: The Emergence of American Television: The Formative Years and Part Four: Toward a New Video Order: The 1980s
    J. Fred MacDonald
  8. Television and the Structuring of Experience
    Robert Kubey and Mihaly Csikszentimhalyi
  9. Theories of Consumption in Media Studies
    David Morley
  10. Household Debt Problems: Toward a Micro-Macro Linkage
    Samuel Cameron

VIII. Consumption and the Environment
Overview Essay

Jonathan Harris

  1. The Allocation and Distribution of Resources
    Mark Sagoff
  2. Market and Non-Market Determinants of Private Consumption and their Impacts on the Environment
    Mario Cogoy
  3. Consumption: Value-Added, Physical Transformations and Welfare
    Herman Daly
  4. Creating the Affluent Society
    Clive Ponting
  5. Natural Resource Consumption
    World Resources Institute
  6. The Environmental Costs of Consumption
    Alan Durning
  7. Creating a Sustainable Materials Economy
    John Young and Aaron Sachs

IX. Globalization and Consumer Culture
Overview Essay
Kevin Gallagher

  1. Development and the Elimination of Poverty
    Nathan Keyfitz
  2. Third World Consumer Culture
    Russell Belk
  3. Positional Goods, Conspicuous Consumption and the International Demonstration Effect Reconsidered
    Jeffrey James
  4. Galbraith Revisited: Advertising in Non-Affluent Societies
    Jeffrey James
  5. The Culture-Ideology of Consumerism in the Third World and The Culture Ideology of Consumerism in Urban China: Some Findings from a Survey in Shanghai
    Leslie Sklair
  6. Transnational Advertising: Some Consideration of the Impact on Peripheral Societies
    Noreen Janus
  7. Transnational Corporations and Third World Consumption: Implications for Competitive Strategies
    Rhys Jenkins
  8. Gross National Consumption in the United States: Implications for Third World Development
    Thomas Walz and Edward Canda

X. Visions of an Alternative
Overview Essay

Neva R. Goodwin

  1. Economic Possibilities for Our Grandchildren
    John Maynard Keynes
  2. Alternatives to Mass Consumption
    Jerome Segal
  3. Exiting the Squirrel Cage
    Juliet Schor
  4. How to Bring Joy into Economics
    Tibor Scitovsky
  5. Alternatives: Qualitative Growth
    Fred Block
  6. New Alternatives
    Paul Wachtel
  7. A Culture of Permanence
    Alan Durning
  8. Living More Simply and Civilization Revitalization
    Duane Elgin
THE CONSUMER SOCIETY
Edited by Neva R. Goodwin, Frank Ackerman, and David Kiron
1997
350 pages, hardcover, $49.95(T); paperback, $24.95(T).
Island Press, Washington, DC
(To order, call 1-707-983-6414) 

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