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1. Asking How Much is Enough?
   Alan Durning
   
2. Consumption, Well-Being, and Virtue
   David Crocker
3. The Original Affluent Society
   Marshall SahlinsPart One: Examination
   William Leiss
4. Will Raising the Incomes of All Increase the Happiness of All?
   Richard Easterlin
5. The Expansion of Consumption
   Allan Schnaiberg
6. New Analytic Bases for an Economic Critique of Consumer Society
   Juliet Schor
7. Consumption: The New Wave of Research in the Humanities and the Social Sciences
   Colin Campbell

II. Consumption in the Affluent Society
Overview Essay
David Kiron

1. Traumas of Time and Money in Prosperity and Depression
   Gary Cross
2. The Insidious Cycle of Work and Spend
   Juliet Schor
   
3. Work, Consumption and the Joyless Consumer
   Raymond Benton, Jr.
   
4. The Study of Consumption, Object Domains, Ideology and Interests and Towards a Theory of Consumption
   Daniel Miller
   
5. Notes on the Relationship between Production and Consumption
   Alan Warde
   
6. The Political Economy of Opulence
   Harry Johnson
   
7. The Increasing Scarcity of Time
   Staffan Linder
8. Part Two: The Commercialization Bias
   Fred Hirsch
   
9. Changing Consumption Patterns
   Alladi Venkates

III. Family, Gender and Socialization
Overview Essay
David Kiron and Seymour Bellin

1. The Domestic Production of Monies
   Viviana Zelizer
2. Sit-Coms and Suburbs: Positioning the 1950's Homemaker
   Mary Beth Haralovich
   
3. Gender as a Commodity
   Susan Willis
   
4. Gender and Consumption: Transcending the Feminine?
   A. Fuat Firat
   
5. Meanings of Material Possessions as Reflections of Identity
   Helga Dittmar
   
6. Friendship or Commodities? The Road Not Taken: Friendship, Consumerism, and Happiness
   Robert Lane
7. Conclusion: Playing with Culture
   Stephen Kline

IV. The History of Consumer Society
Overview Essay
Frank Ackerman

1. The History of Consumption: A Literature Review and Consumer Guide
   Grant McCracken
   
2. Changes in English and Anglo-American Consumption from 1550 to 1800
   Carole Shammas
   
3. Pictorial Prints and the Growth of Consumerism: Class and Cosmopolitanism in Early Modern Culture
   Chandra Mukerji
   
4. The Quaker Ethic
   David Shi
   
5. The Consumer Revolution of Eighteenth-century England
   Neil McKendrick
   
6. Consumerism and the Industrial Revolution
   Ben Fine and Ellen Leopold
7. Learning to Consume: Early Department Stores and the Shaping of the Modern Consumer Culture (1800-1914)
   Rudi Laermans
   
8. From Salvation to Self-Realization: Advertising and the Therapeutic Roots of Consumer Culture
   T.J. Jackson Lears
   
9. The Consumer's Comfort and Dream
   Gary Cross

V. Foundations of Economic Theories of Consumption
Overview Essay
Frank Ackerman

1. Materialism and Modern Political Philosophy
   Joel Jay Kassiola
   
2. The History of Economics from a Humanistic Perspective
   Mark Lutz and Kenneth Lux
   
3. Capital, Labour, and the Commodity-Form
   Martyn J. Lee
   
4. Institutional Economics and Consumption
   David Hamilton
   
5. Keynes' Economic Thought and the Theory of Consumer Behavior
   S.A. Drakopoulos
   
6. Income, Saving, and the Theory of Consumer Behavior
   James Duesenberry
   
7. Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand
   Harvey Leibenstein
   
8. The Standard of Living and the Capacity to Save
   Ragnar Nurkse
   
9. The Imperatives of Consumer Demand and the Dependence Effect
   John Kenneth Galbraith

VI. Critiques and Alternatives in Economic Theory
Overview Essay
Frank Ackerman

1. Alternative Approaches to Consumer Behavior
   Raymond Benton, Jr.
   
2. The Separative Self: Androcentric Bias in Neoclassical Assumptions
   Paula England
   
3. Economics, Psychology, and Consumer Behavior
   Ben Fine and Ellen Leopold
   
4. Behavior and the Concept of Preference
   Amartya Sen
   
5. The Psychology and Economics of Motivation
   Tibor Scitovsky
   
6. The Neglected Realm of Social Scarcity
   Fred Hirsch
   
7. The Demand for Unobservable and Other Nonpositional Goods
   Robert Frank
   
8. Change and Innovation in the Technology of Consumption
   Kelvin Lancaster
   
9. Procrastination and Obedience
   George Akerlof

VII. Perpetuating Consumer Culture: Media, Advertising and Wants Creation
Overview Essay
David Kiron

1. The Distorted Mirror: Reflections on the Unintended Consequences of Advertising
   Richard Pollay
   
2. Modern Consumerism and Imaginative Hedonism
   Colin Campbell
   
3. Social Comparison, Advertising, and Consumer Discontent
   Marsha Richins
   
4. Part Two: Diagnosis
   William Leiss, Stephen Kline, and Sut Jhally
   
5. Introduction
   T.J. Jackson Lears
   
6. Advertising
   Ben Fine and Ellen Leopold
   
7. Part One: The Emergence of American Television: The Formative Years and Part Four: Toward a New Video Order: The 1980s
   J. Fred MacDonald
   
8. Television and the Structuring of Experience
   Robert Kubey and Mihaly Csikszentimhalyi
   
9. Theories of Consumption in Media Studies
   David Morley
   
10. Household Debt Problems: Toward a Micro-Macro Linkage
    Samuel Cameron

VIII. Consumption and the Environment
Overview Essay
Jonathan Harris

1. The Allocation and Distribution of Resources
   Mark Sagoff
   
2. Market and Non-Market Determinants of Private Consumption and their Impacts on the Environment
   Mario Cogoy
   
3. Consumption: Value-Added, Physical Transformations and Welfare
   Herman Daly
   
4. Creating the Affluent Society
   Clive Ponting
   
5. Natural Resource Consumption
   World Resources Institute
   
6. The Environmental Costs of Consumption
   Alan Durning
   
7. Creating a Sustainable Materials Economy
   John Young and Aaron Sachs

IX. Globalization and Consumer Culture
Overview Essay
Kevin Gallagher

1. Development and the Elimination of Poverty
   Nathan Keyfitz
   
2. Third World Consumer Culture
   Russell Belk
   
3. Positional Goods, Conspicuous Consumption and the International Demonstration Effect Reconsidered
   Jeffrey James
   
4. Galbraith Revisited: Advertising in Non-Affluent Societies
   Jeffrey James
   
5. The Culture-Ideology of Consumerism in the Third World and The Culture Ideology of Consumerism in Urban China: Some Findings from a Survey in Shanghai
   Leslie Sklair
   
6. Transnational Advertising: Some Consideration of the Impact on Peripheral Societies
   Noreen Janus
   
7. Transnational Corporations and Third World Consumption: Implications for Competitive Strategies
   Rhys Jenkins
   
8. Gross National Consumption in the United States: Implications for Third World Development
   Thomas Walz and Edward Canda

X. Visions of an Alternative
Overview Essay
Neva R. Goodwin

1. Economic Possibilities for Our Grandchildren
   John Maynard Keynes
   
2. Alternatives to Mass Consumption
   Jerome Segal
   
3. Exiting the Squirrel Cage
   Juliet Schor
   
4. How to Bring Joy into Economics
   Tibor Scitovsky
   
5. Alternatives: Qualitative Growth
   Fred Block
   
6. New Alternatives
   Paul Wachtel
   
7. A Culture of Permanence
   Alan Durning
   
8. Living More Simply and Civilization Revitalization
   Duane Elgin