The Tufts Black Alumni Association (TBAA) is a chapter of the
Tufts University Alumni Association. TBAA strives to maintain
the bond between Black alumni and Tufts University by developing
programs and events that encourage prolonged involvement with the
greater Tufts community. The chapter coordinates with the Africana
Center and the Office of Alumni Relations to plan communications
For additional information about the Tufts Black Alumni Association
and the Tufts University Alumni Association, please visit the group's
Andrea Wade, J90
Specializing in brand marketing, positioning, and segment research,
Andrea is a brand agent at Creative Artists Agency (CAA), a
talent and literary agency based in Los Angeles, California with
offices in Nashville, New York City and Beijing.
Andrea joined CAA from Countrywide Financial where she led marketing
efforts to reach Hispanic, African American, and Asian customer
segments. She employed a variety of techniques including traditional
marketing, lifestyle marketing, and entertainment and sport
sponsorships to help Countrywide achieve the number one lender
position in these segments for two consecutive years.
Prior to Countrywide, Andrea worked in consulting with firms such as
Arthur Andersen, Deloitte & Touche, and BASE International, where
she focused on developing marketing and operational strategies to
help clients improve efficiency and profitability. Wade has worked
in various industries including retail, publishing, internet,
financial services, and entertainment.
Andrea also served as a Senior Product Manager with eToys.com and as
an Associate Editor with Scholastic Inc. She began her career as a
bilingual kindergarten teacher in the Los Angeles Unified School
district as part of the Teach For America program.
Andrea has a BA in International Relations from Tufts University and
received her MBA in Marketing from The Anderson School, University
of California, Los Angeles.